The story
It barely existed eleven months ago.
In Jun ’25 this site earned 10,943 impressions, rounding-error traffic, average position in the 40s, pages deep where no one ever clicks. Eleven months later, Google showed it 604,664 times in a single month.
The point is not that every page won. That is not how content works. Some pages supported authority. Some captured long-tail demand. Some became earners. The system worked because the whole portfolio kept teaching it what Google and real users responded to.
The chart keeps its scars. The April ’26 core update knocked the site back. Impressions flattened, position wobbled, and May answered with its best month so far. That dip stays on the page because a case study you can’t see losing in is just an ad.
Why no domain name? Because the niche feeds my family, and naming it invites a thousand copies. The charts pull from the dashboard instead. Faking that feed would be harder work than the SEO.